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The Psychology That Inspires Us to Read Online Reviews Before Buying

You may have seen advertisements for products with glowing reviews, but did you know the psychology that motivates us to click those links? In fact, the psychology of online reviews explains why people trust them and rely on them to make purchasing decisions. These reasons include social proof, trust, and self-worth. To learn more, read on. In addition, here are some tips for writing enticing emails that entice readers to write a review.



People have several motivations for reading online product reviews. Often, consumers are looking for confirmation of their purchase, and over three in five read reviews to ensure the quality of the product. Consumers also scan reviews to confirm that a brand is reliable or that it provides valuable tips for using the product. A third motivation is to gain information on new products and brands. While these reasons are valid, they are not the only reasons consumers read product reviews.

For example, customers are likely to leave positive reviews when they receive good service. In addition, reviews can also give consumers a sense of belonging and comradery. As a result, they may purchase a product based on a positive review. For example, a recent study of book reviews found that more than 73,000 people have left reviews for The Hunger Games by Suzanne Collins. Clearly, this type of review is helpful for prospective customers.

In this study, researchers studied the role of social influence in the motivations to read consumer reviews before buying. Respondents were asked about their socio-demographic characteristics and their expectations of online reviews. Most of the participants reported that reading reviews before buying were essential to their decision-making process. This is not surprising, as people often seek the best reviews from those they trust. And this is the same for negative reviews. Consumers may also be motivated by the desire to avoid experiencing bad service.


Social proof

A new study suggests that more than half of online shoppers visit websites after reading online reviews, and positive reviews can increase conversions by as much as 34%. Thoughts are ideal for companies that sell high-tech products and services or in highly competitive and crowded sectors. Alternatively, you can track online reviews on social media and track brand mentions. Then, you can respond to reviews by reinforcing the aspects of the experience customers enjoyed most.

Another way to use social proof to your advantage is to display accolades or awards. Having a Kelly Blue Book Award, for example, will help increase your credibility among prospective customers. Furthermore, 92% of consumers trust earned media, and 79% of them believe that user-generated content influences their buying decisions. For these reasons, it is crucial to highlight awards, recognition, and other sources of social proof.

Another way to use social proof is to feature your products in the sales funnel. Featuring a popular product will entice prospects to explore more of your offerings. In addition, a list of common objections to a product will help you tailor your social proof to these concerns. Social proof should be part of your marketing strategy and rotated regularly. A well-written blog post highlighting a product’s benefits will increase conversions.

Consumers trust reviews more than personal recommendations, and most will read up to 10 reviews before making a purchase. In addition, 54% of respondents will check out a brand’s website after reading a positive review. In addition to examinations, review engines rely on other people’s experiences to refer consumers to a brand. If they like a brand, they will visit it. That’s why social proof is essential for eCommerce.



One of the reasons why people read online reviews before buying a product is because they feel empowered. The fact that others are reading and commenting on our purchases can help us think meaningful and altruistic. Moreover, we have a solid need to be part of a community and to relate to other consumers, so knowing that reviews are influencing our decisions can make us feel good about ourselves. Hence, businesses can use these reviews as a marketing tool by targeting the “powerful” consumers and letting them read the reviews before buying.



Consumers trust online reviews before buying a product. However, some factors influence the reliability of online reviews and their credibility. According to a study by Shanka et al. (2011), consumers are more likely to trust online reviews if they are from credible sources. In addition, brand reputation and clarity of the reviewer’s opinion are also important, as they influence the trustworthiness of the studies. The following are some tips to increase the reliability of reviews.

Consumers who are most likely to trust online reviews before making a purchase are the ones with at least five reviews. Research has shown that a 50-word review is equivalent to the wording of a positive recommendation from a close friend. Traditionally, the most credible form of advertising was a recommendation from a friend. In today’s e-commerce world, exposure from good reviews is far more powerful than a personal recommendation. Even if a review is negative, the product owner will still benefit from the direction of good reviews.

Consumers often read online reviews before making a purchase. In fact, nearly ninety percent of them say that online reviews influence their purchasing decisions. Yet, despite this strong influence, only 6% of consumers report that they do not trust online reviews. Online reviews are also crucial for SEO because mentioning a business name and location increases a business’s ranking in local search results. But why do consumers trust online reviews? Read on to learn more about the importance of online reviews.

Consumers trust online reviews more than the product’s manufacturer. It has been estimated that over ninety percent of B2B buyers have made a purchase after reading a trusted review. Aside from trusting the opinions of their peers, the feedback from real customers can help you improve your product or service. And most review sites allow consumers to reply to the review, closing the loop and gaining further confidence in your products.



According to a recent study, nearly 93% of adults in the U.S. read online reviews before making a purchase. Therefore, by offering incentives for reviewing products and services, retailers and brands can supercharge their review collection efforts and increase overall conversion across their websites. In addition, consumers of all ages are motivated by the idea of receiving incentives for their opinions, and offering these types of incentives can boost the volume of positive content.

One such study used the Linguistic Inquiry Word Count to determine the percentage of words with positive and negative emotional connotations across the content of the reviews. When participants were offered monetary incentives, they wrote about products more favorably than those without. They were also more likely to enjoy the process, which was the main factor in the positive emotional content of the reviews. However, these results are only halfway beneficial. It is essential to keep in mind that a significant number of consumers are still unaware of the existence of such incentives and a way to mitigate their risks.

Another effective incentive for customers to leave a review is to send follow-up emails shortly after they purchase something. By doing so, they are likely to write about the product in question while it is still fresh in their minds. For instance, retailers like Walmart and Costco quickly follow up with customers who have recently purchased their products and services. The company can send an automated email campaign or a personalized email campaign, which encourages customers to write reviews. Another way to increase positive reviews is to offer discounts or free shipping as a way to reward customers who take the time to write them. This tactic works in both cases, but the key is to remember that reviews are a two-way street.

Online reviews are the most effective word-of-mouth marketing strategy in the digital age. If a product gets a good review, consumers are more likely to recommend it to other people, boosting the brand’s image and increasing sales. In addition, negative reviews can carry just as much weight as positive reviews, with some consumers actively seeking out negative reviews as well. Therefore, it is essential to realize that a positive review will help a business gain a competitive edge over its competitors in the eCommerce market.